Mrs. Kathy King CEO of Tiara Marketing

A Kaleidoscope of Ideas for Families

You are here: Home / #mrskathyking / Advice from the Expert: Christy Buss Shares Key Elements for Creating Successful Skincare Line

Advice from the Expert: Christy Buss Shares Key Elements for Creating Successful Skincare Line

Posted By: Tagged With:

Share this post:

Share on PinterestShare on LinkedInShare on PocketShare on Reddit

The goal of “On the Business Scene with Mrs. Kathy King” is to share the empowering stories of remarkable women across the U.S. who are dedicated to pursuing their dreams and turning them into tangible achievements. In this week’s feature, we proudly present Christy Buss CEO of HEDO. After owning a thriving dance studio for 28 years, Christy’s profound curiosity in maintaining youthfulness sparked a desire to delve deeper into the world of skincare.

 

 What inspired Christy to start your own business, and how did that inspiration drive you to take action? Well, I had a business for 28 years before I ventured into my skincare line.  Owning a dance studio for that long you know how to not only take care of the dancers but the relationship with their parents.  That is key to a successful business is customer care.  I definitely made sure the Parents were content on how I taught and understanding how different each dancer was.  I took care of my body to be able to do what I was doing for that long.  As I aged during those years,  I was always intrigued with keeping as youthful as I could, which led me to want to learn more about skin. So 4 years ago I started diving in to do just that.
What do you believe are the key elements necessary to create and market successful skincare products? For me a good influencer who knows what he or she is talking about.  I went viral because of this key element.
Can you share some of the specific challenges you faced when developing and launching your own skincare products, and how did you overcome them?Going back to running my studio, It was me I was responsible for everything I didn’t have to depend on anything else. With a product, its a whole different ball game! To depend on others to do what they need to do for me to get things done has been a challenge. A lot of people no matter how amazing they pitch themselves, they just don’t come through but it has made me learn more about what they do so I can either do it myself or know what and how it can get done.
How do you differentiate your skincare products from competitors in the market, and what strategies do you employ to attract and retain customers? HEDO is a professional-grade skincare line clinically proven FDA approved and only found in Dr’s offices and high-end Med Spas.  Our products have the highest % of ingredients and the highest quality of the ingredient. no fillers, no artificial colors or fragrance, cruelty-free, vegan and are pared  with the highest organic botanicals
In what ways do you ensure that your skincare products meet the expectations of consumers who are seeking effective and high-quality solutions for their skincare needs? Because we are backed by science and clinically proven.

What advice do you have for women entrepreneurs who aspire to create and launch their own skincare products, especially in a competitive market? Don’t do it if you are not ready and understand the competition is more than you would know. You have to know the industry inside and out. But if you believe in it go for it.

Learn more about HEDO – Online | Instagram |Facebook 

Share this post:

Share on PinterestShare on LinkedInShare on PocketShare on Reddit

Mrs. Kathy King CEO of Tiara Marketing!

Follow Me On

Instagram | Facebook| Pinterest | Twitter|  via

Disclaimer

Please note: On the Scene with Mrs. Kathy King receives compensation of one or more of the products and banners that you will see on this post and or site. This may be in the form of affiliate post, sponsored giveaways, sponsored post and other forms of advertising. Regardless, all opinions are honest and our own. All other trade-marks and graphic not owned by www.MrsKathyKing.com that appears on this post are the property of their respective owners, who may or may not be affiliated with, connected to, or a sponsored of www.MrsKathyKing.com. On the Scene with Mrs. Kathy King a fully discloses by the Federal Trade Commission 16 CFR, Part 255 Guide Concerning the Use of Endorsements and Testimonials in Advertising.

Leave a Reply

Your email address will not be published. Required fields are marked *